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VolksLife

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 Organisation

VolksLife is a one-stop lifestyle platform for owners and fans of Volkswagen and ŠKODA in Singapore. The website seeks to bring the latest news on both brands in Singapore and the world, and come up with engaging lifestyle stories. Previously VolksMag, VolksLife started out as a print publication for customers visiting the Volkswagen Singapore showrooms. Since then, it is now an online publication that reaches out to a wider readership.

 

 Project

I was tasked with conceptualising and writing stories for VolksMag and VolksLife. This involved researching and developing engaging content and interviewing relevant personalities. The tone was to be kept relatable and current, while also retaining brand voice.

 

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Brintha Anne Loganathan
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