CaregiverAsia
Industry: Healthcare, Medical
Work done: Social media (copywriting, content planning & scheduling), print and digital advertisements, editorial (blog articles).
Notes: As part of the team that served as the lead agency for Caregiver Asia, I worked on a variety of print and digital ads and marketing collaterals, along with contributing posts for their blog.
print and digital ads
A print ad published in the Straits Times in 2020. The ad was also adapted for digital use (i.e. digital banners, social media posts etc.)
social media
I had the chance to conceptualise and write a variety of different social media posts, some served to be more informative (quick tips for caregivers and careseekers), while others were tongue-in-cheek ways at promoting their services, based on trending topics.
blog articles.
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5 Ways to Prepare Your Kids for Heading Back to School
An article written for the CaregiverAsia blog detailing ways to help children best adjust to school life after the Circuit Breaker period.
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Prevention is Paramount: Understanding Suicide in Singapore
Published in conjunction with World Suicide Day in 2020, this story discussed useful steps caregivers could take to ensure the well-being of their loved ones.
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5 Trendy Foods You Can Make at Home
A light hearted lifestyle post sharing recipes of trending foods on social media that readers could try at home.