One of the first projects I worked with Club Med Asia on was conceptualising and writing a full-length brochure (about 60-80 pages long) about their sun resorts. This included proposing a title and primary angle that would help market these resorts best various Asian markets. The concept I came up with was “Sun 360” or “360 degrees of fun under the sun” which highlighted the sense of freedom and fun associated with these beach resorts, while also emphasising that everyone of all ages can find bliss with Club Med.