Toyota Singapore
Industry: Automotive, Automotive Aftersales
Work done: Print & digital ads, EDMs, editorial, marketing collaterals
Notes: No stranger to the automotive scene in Singapore, Toyota models are renowned for their reliability and affordability. For this account, I worked on print ads for newspapers and magazines, and helped conceptualist and write long-form articles which were hosted on their website My Toyota platform.
EDMs.
As part of their customer engagement efforts, I worked with our design team to draft a monthly EDM that would go out to existing Toyota customers in Singapore. The EDM also featured links to full-length articles that I wrote for their platforms - scroll down to view them in detail!
editorial work.
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7 Days, 7 Tips for Your Toyota
Features handy car care tips to get the most out of your Toyota.
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The Toyota Singaporean Food Trail
Article highlighting popular eateries near Toyota showrooms and service centres in Singapore.
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The Totally Toyota Ultimate Fan Quiz
A fun quiz engaging readers with a little bit of brand-centric trivia.
print & digital advertising.
Apart from their range of Toyota models, I also worked on retail print ads for Lexus - their luxury automobile division. These ads required a slightly different tone/treatment content-wise from the collaterals for their regular consumer range since it catered to another target segment.